About
Highly accomplished Senior Marketing Manager with over 10 years of progressive experience, specializing in driving strategic digital marketing initiatives and product launches for global technology and leading consumer goods brands. Proven expertise in leveraging data-driven insights to boost online engagement, increase market share, and achieve significant revenue growth. Adept at leading high-performing cross-functional teams and optimizing marketing spend to maximize ROI.
Work
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Summary
Led global digital marketing strategies and product launches for Google Workspace, driving significant online engagement and market adoption while managing a high-performing team.
Highlights
Spearheaded the development and execution of global digital marketing strategies, increasing online engagement by 35% through targeted multi-channel campaigns and SEO optimization.
Managed and mentored a team of 10 marketing professionals, fostering a collaborative environment that improved project delivery times by 20%.
Orchestrated end-to-end product launches for Google Workspace, resulting in a 25% increase in user adoption rates within the initial six months.
Analyzed complex market trends and integrated customer feedback to inform strategic decisions, directly contributing to a 15% year-over-year revenue growth.
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Summary
Managed integrated marketing campaigns for prominent consumer brands, significantly increasing market share and guiding product development through comprehensive market research.
Highlights
Developed and implemented integrated marketing campaigns for flagship brands, Tide and Pampers, achieving a 10% increase in overall market share.
Conducted comprehensive market research to identify critical consumer needs and preferences, strategically guiding product development and market positioning.
Collaborated cross-functionally with sales and product teams to align marketing strategies with overarching business objectives, significantly enhancing overall brand performance and market impact.
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Summary
Coordinated marketing initiatives and content development for the Nike Running division, optimizing budget spend and significantly boosting online presence and sales.
Highlights
Managed an annual marketing budget of $2M, strategically allocating resources to optimize spend and achieve maximum ROI and operational efficiency.
Contributed to the creation and execution of targeted marketing initiatives for the Nike Running division, directly leading to a 12% increase in sales.
Coordinated high-impact events and sponsorships, significantly enhancing brand visibility and fostering deeper community engagement.
Developed compelling digital and social media content across platforms, boosting online presence and increasing follower engagement by 18%.
Provided critical data analysis and reporting support to the marketing team, enabling data-driven decision-making and strategic campaign adjustments.
Skills
Marketing Strategy
Digital Marketing Strategy, Brand Management, Market Research & Analysis, Product Launches, Go-to-Market Strategy, Campaign Management, ROI Optimization.
Digital Marketing
Content Creation, SEO, Social Media Marketing, Performance Marketing, Online Engagement, Multi-channel Marketing.
Leadership & Management
Team Leadership, Cross-functional Collaboration, Project Management, Budget Management, Operational Efficiency.
Data & Analytics
Data Analytics, Google Analytics, Tableau, CRM Software (Salesforce), Market Trend Analysis, Consumer Insights.